Best Classic American TV Announcers

By Raymond Lockley antique microphone

Sometimes we heard their names, and sometimes they toiled in obscurity. Sometimes they sat on the couch next to Johnny, and sometimes they stood in a sound-proof booth with a pair of over-sized headphones on. Sometimes they just introduced a game show or variety show host, and sometimes they got into the act. They are are the television show announcer.

A few of these who toiled in the shadows had that certain something that made them minor celebrities in their own right. Their voices were distinctive and mellifluous, and became as associated with the TV shows they announced. They created taglines that we all imitated, calling to the cat on top of the bookshelf, "Come on down! You're the next contestant...", or annoying our friends named John when they walk in a room by shouting, "Heeeeeeeer'es Johnny!"

To qualify for my list of Hall of Fame announcers, the honoree must really be known as an announcer and made a bit of a career out of it, doing more than one show (and not counting sportscasting or narrating as the host, as Mel Allen so memorably did for almost two decades on "This Week in Baseball"); they must have been memorable; they must have created a tag line or done something to become associated in the audience's mind with one of their shows; and they must have been emulated and imitated. And since my interest is focused on the classic era (i.e. from my younger days) of American television, their career must have included announcing at least one show from those years (even if they are better known for more recent shows).

Here's my arbitrary list of the best announcers from the classic days of American TV, along with a partial list of some of the announcing gigs for which they were best known:

1. Ed McMahon The Tonight Show, Who Do You Trust?
2. Johnny Olson The New Price Is Right, Match Game (1973), The Match Game (1962), Match Game PM, Card Sharks, Password Plus, Concentration (1973), Concentration (1958), What's My Line? (1968), What's My Line? (1961), The Jackie Gleason Show (1967), The Jackie Gleason Show (1962), I've Got a Secret, Play Your Hunch, Break the Bank, Name That Tune
3. Johnny Gilbert Jeopardy!, Supermarket Sweep, The $10,000 Pyramid, The Joker's Wild, The Price Is Right
4. Don Pardo Saturday Night Live, Three on a Match, Jeopardy!, The Price Is Right (1956), The Colgate Comedy Hour, Winner Take All, as well as the long-time NBC studio (staff) announcer
5. Jay Stewart Let's Make a Deal [bringing down the box!], The Price Is Right (1956), Sale of the Century, The New Tic Tac Dough, The Joker's Wild, The Cross-Wits, American Bandstand, You Don't Say
6. George Fenneman   You Bet Your Life, Dragnet (1967), Dragnet (1951)
7. Gary Owens Rowan & Martin's Laugh-In, Buzz Lightyear of Star Command, Garfield and Friends, The Perils of Penelope Pitstop, Space Ghost; also, the voice of Roger Ramjet
8. Gene Wood Beat the Clock, Family Feud (1988), Family Feud (1976), Password, Password Plus, Super Password, Card Sharks, Win, Lose, or Draw, Double Dare
9. Bill Wendell The Late Show With David Letterman, Late Night With David Letterman, To Tell The Truth (1980), To Tell The Truth (1969), Sale of the Century, Tonight!, Tic Tac Dough (1956)
10. Charlie O'Donnell Wheel of Fortune, To Tell The Truth (1990), The Gong Show, The New Newlywed Game, The $10,000 Pyramid, Press Your Luck, The New Tic Tac Dough, The Joker's Wild, Card Sharks, The Wizard of Odds, American Bandstand

[Trivia: Don Pardo is one of only two people to ever have a lifetime contract with NBC. The other? Bob Hope.]

Honorable Mention

I would be remiss if I did not list for you somewhere two announcers, best known for their voice-over work, whose voices are so deep and distinctive, so easily recognizable by Americans, that they are known by many (both inside and outside the industry) as "VOG", or "The Voice of God":

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